Wahloo on DailyCandy.com
Wahloo, a company that sells fashionable baby slings, was recently listed on a popular Blog “Daily Candy.” I had nothing to do with them getting listed, but as their web developer, I was able to see the results as far as increased traffic and sales as well as see the duration of the boost.
Traffic went up very sharply on the first day of the article and fell sharply the next, which would be expected since the article was more prominent on the first day. The interesting thing was to see how a steady, albeit a much smaller stream of traffic continued to flow in over the past week as viewers read and spread the article. After the article broke, there were many more incoming links from blogs and many referrals by online mail programs which shows that people were forwarding the Wahloo website to their friends. The word “Wahloo” actually started showing up on Twitter which is pretty cool.
Sales jumped the first day, but sustained more than the traffic did. There was no sharp drop-off, so the conversion rate actually went up dramatically during the week after the break of the article. I am guessing that the sales have sustained because the new visitors were refered by a friend in one way or another - basically, people saw the article, went to the site, thought of someone who would like it, forwarded the info, and the recepient visited and purchased.
Only time will tell the full effect of getting a good article on a Blog, but I’ll be keeping a close eye on my analytics for Wahloo!