Recently, G. Thrapp, an Indianapolis Jewler, started running some cool billboards and the idea came up to add them to the website homepage to keep the branding and messaging in line across all of their advertising efforts. The billboard ads were clever and humorous and lent themselves well to FLASH animation, plus the animation would breath some new life into the homepage.
With some simple, but smooth animations, the billboard-inspired FLASH piece spelled out the new headlines in an interesting, but non-distracting manner. It was realy a minor change to the site, but it was definately a big step in keeping the company’s image consistent wether customers were driving or surfing.
