TheModernSpot.com has been using its Modern Furniture BLOG to attract visitors who search Google for very specific product names. The website itself is set up to also show up for these specific terms, but for some reason, the BLOG shows up faster…generally within 3-4 days. After looking at analytics, it appears as though the BLOG is actually driving more people to the site than the Google AdWords campaign - this is especially exciting because it is “free” traffic! The visitors to the BLOG have been converted into customers on several occasions…and when you are selling $600+ items, that’s pretty cool.

Originally, the BLOG was set up to make product updates and get keyword-rich links coming in to theModernSpot.com. The extra traffic and increased exposure that the BLOGs high rank in Google for specific keywords has been an added bonus.