Archive for category Web Observations
Using a BLOG to Attract Focused Keyword Searches
Posted by Weston in Web Observations on January 4th, 2011
TheModernSpot.com has been using its Modern Furniture BLOG to attract visitors who search Google for very specific product names. The website itself is set up to also show up for these specific terms, but for some reason, the BLOG shows up faster…generally within 3-4 days. After looking at analytics, it appears as though the BLOG is actually driving more people to the site than the Google AdWords campaign - this is especially exciting because it is “free” traffic! The visitors to the BLOG have been converted into customers on several occasions…and when you are selling $600+ items, that’s pretty cool.
Originally, the BLOG was set up to make product updates and get keyword-rich links coming in to theModernSpot.com. The extra traffic and increased exposure that the BLOGs high rank in Google for specific keywords has been an added bonus.
The Effects of Blog Articles On Web Traffic, Sales, And Conversions
Posted by Weston in Web Observations on May 29th, 2009
Wahloo on DailyCandy.com
Wahloo, a company that sells fashionable baby slings, was recently listed on a popular Blog “Daily Candy.” I had nothing to do with them getting listed, but as their web developer, I was able to see the results as far as increased traffic and sales as well as see the duration of the boost.
Traffic went up very sharply on the first day of the article and fell sharply the next, which would be expected since the article was more prominent on the first day. The interesting thing was to see how a steady, albeit a much smaller stream of traffic continued to flow in over the past week as viewers read and spread the article. After the article broke, there were many more incoming links from blogs and many referrals by online mail programs which shows that people were forwarding the Wahloo website to their friends. The word “Wahloo” actually started showing up on Twitter which is pretty cool.
Sales jumped the first day, but sustained more than the traffic did. There was no sharp drop-off, so the conversion rate actually went up dramatically during the week after the break of the article. I am guessing that the sales have sustained because the new visitors were refered by a friend in one way or another - basically, people saw the article, went to the site, thought of someone who would like it, forwarded the info, and the recepient visited and purchased.
Only time will tell the full effect of getting a good article on a Blog, but I’ll be keeping a close eye on my analytics for Wahloo!
Traffic Spike
Posted by Weston in Web Observations on March 29th, 2009
TheModernSpot.com and BedHeadFurniture.com have both recently experienced a sharp traffic spike that google says came from “direct” traffic meaning they came directly to the site rather than clicking on a link on another site or a banner ad etc.
The BedHead spike was a 1000% increase in traffic. I am guessing that this traffic is related to an affiliate somehow, but I don’t know why an affiliate would send direct traffic. I am honestly a little confused as to why this spike happened.