Weston Radcliffe

North Shore Alert Website launch

Weston — Fri, 12 Mar 2010 16:38:22 +0000

North Shore Alert Website

The Port Washington-Manhasset Office of Emergency Management approached me to help launch their new site NorthShoreAlert.com. The site’s purpose was to be a single point from where residents could sign up to get notifications of any emergency in the area via phone or email. Using a FLASH map, users can click off to blackboardconnectcty.com where there is an existing system to collect and manage the data.

The site launched March 10th and helped the PWM OEM members look like superstars at their press conference. This was a smaller project, but it went off without a hitch and was completed ahead of schedule, so it will go down in the books as a sucess!

Using a BLOG to Attract Focused Keyword Searches

Weston — Tue, 05 Jan 2010 03:10:00 +0000

TheModernSpot.com has been using its Modern Furniture BLOG to attract visitors who search Google for very specific product names. The website itself is set up to also show up for these specific terms, but for some reason, the BLOG shows up faster…generally within 3-4 days. After looking at analytics, it appears as though the BLOG is actually driving more people to the site than the Google AdWords campaign - this is especially exciting because it is “free” traffic! The visitors to the BLOG have been converted into customers on several occasions…and when you are selling $600+ items, that’s pretty cool.

Originally, the BLOG was set up to make product updates and get keyword-rich links coming in to theModernSpot.com. The extra traffic and increased exposure that the BLOGs high rank in Google for specific keywords has been an added bonus.

New Flash Adds Life To Homepage

Weston — Thu, 05 Nov 2009 02:56:05 +0000

Recently, G. Thrapp, an Indianapolis Jewler, started running some cool billboards and the idea came up to add them to the website homepage to keep the branding and messaging in line across all of their advertising efforts. The billboard ads were clever and humorous and lent themselves well to FLASH animation, plus the animation would breath some new life into the homepage.

With some simple, but smooth animations, the billboard-inspired FLASH piece spelled out the new headlines in an interesting, but non-distracting manner. It was realy a minor change to the site, but it was definately a big step in keeping the company’s image consistent wether customers were driving or surfing.

Baby Blanket and Travel Website Launch

Weston — Sat, 01 Aug 2009 00:52:14 +0000

2 new site launches! - Wamelala.com and RPVtravel.com.

Wamelala sells a unique baby blanket that can be warmed in a microwave. The heat and lavender scents help soothe babies to sleep. The lamb shaped blanket can also be used to soothe colicy tummies. This site went off without a hitch - the design turned out great and has established a professional and substantial look for this new start-up company.

RPVtravel.com is the Rancho Palos Verde Travel’s new and improved website where customers can browse special travel packages. The trick to this site was to integrate an existing software in to the the design so that the site would look nice without interferring with the pre-existing ability to browse/search the current offers.